Despite naysayers, Apple’s iPhone and iPad more popular than ever

Despite naysayers, Apple's iPhone and iPad more popular than ever


In a report that may debunk recent speculation that the iPhone 5 was suffering from soft demand (itself rising from reports of cut orders for iPhone parts), Apple has posted record sales of its flagship products, according to the company’s latest quarterly sales figures.

In the quarter ending December 29, 2012, Apple sold 47.8 million iPhones, a massive 78% increase from the 26.9 million it sold the previous quarter. Year on year sales also saw a significant bump, rising by 29%, up from 37 million in the same period in 2011.

The iPhone 5 is the first model to increase the iPhone’s display size, going from 3.5- to 4-inches. At the time, many reviewers felt that this didn’t go far enough to combat the latest Android competitors, which often use screens over 4.5-inches in size. Though Apple did not disclose what percentage the iPhone 5 contributed to overall sales, the overall figures would seem to help vindicate the new design.

The iPad also had it’s best quarter ever, no doubt spurred on by the October release of the iPad mini. Overall iPad sales reached 22.9 million, up 48% from the 15.4 million the company sold in 2011.

While sales figures for Android smartphones in the same period haven’t yet been revealed, research firm IDC estimated that in Q3 2012 it had shipped 136 million handsets, accounting for around 75% of the market. Combined with Apple’s record figures, that suggests that there’s still plenty of room for growth in the smartphone market.

The news wasn’t all good, however. As we saw with Windows PCs, Mac sales also declined at the end of 2012. Apple sold 4.1 million iMacs and MacBooks during the period, a drop of 18% from the previous quarter, and 22% year on year.

 

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